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Leading fast moving consumer goods (FMCG) brands ranked by consumer reach points in Spain in 2021 (in millions)*

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Source

Release date

June 2022

Region

Spain

Survey time period

2021

Supplementary notes

* Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.

Citation formats

Leading fast moving consumer goods (FMCG) brands in Spain 2021, by consumer reach

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 29, 2022
This statistic presents the leading fast moving consumer goods (FMCG) brands ranked by consumer reach points (a measure of brand penetration and consumer choice) in Spain in 2021. That year, Coca-Cola was the leading brand for FMCG in Spain, with approximately *** million consumer reach points. El Pozo and Central Lechera Asturiana ranked in second and third place, with *** million and ** million consumer reach points, respectively.
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