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Major product categories for which user-generated content is consumed in India in 2023, by age group

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Source

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Release date

October 2023

Region

India

Survey time period

10 August to 31 August, 2023

Number of respondents

28,321 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question:"For which of the following product categories do you consume user-generated content? (Choose all that applies)?"

Citation formats

Popular user-generated content product categories India 2023, by age group

Published by Thuy D., Oct 24, 2023
Per a 2023 survey by Rakuten Insight on user-generated content (UGC), Indian consumers between the ages of ** and ** primarily consumed UGC related to the beauty, health, and wellness category, reflected in more than ** percent of the responses. It was also noteworthy that ** percent of consumers aged over 55 years were interested in electronics and home goods-related UGC.
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