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Consumer engagement with user-generated content in India in 2023

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Source

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Release date

October 2023

Region

India

Survey time period

10 August to 31 August, 2023

Number of respondents

39,750 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question:"Have you ever engaged with user-generated content (such as reviews, videos, blogs, and social media posts created by people)?"

Citation formats

Consumer interaction with user-generated content India 2023

Published by Thuy D., Oct 23, 2023
A 2023 survey by Rakuten Insight on user-generated content (UGC) in India revealed that seven in ten consumers were familiar with and had engaged with UGC such as social media posts, videos, online reviews, and blogs. Less than ** percent of respondents had not engaged with UGC.
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