weighted by age, gender, and region to be representative of all adults residing in Australia according to the latest Australian Bureau of Statistics (ABS) population estimates
Method of interview
Online survey
Supplementary notes
Survey question: To what extent would you be more or less likely to purchase a fashion item that is labelled as sustainable/sustainably-made?
Shows responses for much more likely and somewhat more likely only.
Generational breakdown:
Gen Z (1997 - 2009)
Millennials (1981 - 1996)
Gen X (1965 - 1980)
Baby Boomers (1946 - 1964)
Citation formats
Likelihood to buy fashion with sustainably-made labels Australia 2023, by generation
In a 2023 survey conducted among Australian consumers regarding sustainable fashion, about ** percent of respondents from Generation Z claimed they are more likely to buy a fashion item with a sustainably-made label. In contrast, only ** percent of Baby Boomers surveyed stated the same.
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YouGov. (September 22, 2023). Share of consumers who are more likely to buy a fashion item with a sustainably-made label in Australia as of July 2023, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1416034/australia-consumer-likelihood-to-buy-items-with-a-sustainably-made-label-by-generation/
YouGov. "Share of consumers who are more likely to buy a fashion item with a sustainably-made label in Australia as of July 2023, by generation." Chart. September 22, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1416034/australia-consumer-likelihood-to-buy-items-with-a-sustainably-made-label-by-generation/
YouGov. (2023). Share of consumers who are more likely to buy a fashion item with a sustainably-made label in Australia as of July 2023, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1416034/australia-consumer-likelihood-to-buy-items-with-a-sustainably-made-label-by-generation/
YouGov. "Share of Consumers Who Are More Likely to Buy a Fashion Item with a Sustainably-made Label in Australia as of July 2023, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Sep 2023, /statistics/1416034/australia-consumer-likelihood-to-buy-items-with-a-sustainably-made-label-by-generation/
YouGov, Share of consumers who are more likely to buy a fashion item with a sustainably-made label in Australia as of July 2023, by generation ÌÇÐÄÆƽâ°æ, /statistics/1416034/australia-consumer-likelihood-to-buy-items-with-a-sustainably-made-label-by-generation/ (last visited August 04, 2026)
Share of consumers who are more likely to buy a fashion item with a sustainably-made label in Australia as of July 2023, by generation [Graph], YouGov, September 22, 2023. [Online]. Available: /statistics/1416034/australia-consumer-likelihood-to-buy-items-with-a-sustainably-made-label-by-generation/
