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Key factors considered among consumers when shopping for fashion items in Australia as of July 2023

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Source

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Release date

September 2023

Region

Australia

Survey time period

July 2023

Number of respondents

1,017 respondents

Age group

18 years and older

Special properties

weighted by age, gender, and region to be representative of all adults residing in Australia according to the latest Australian Bureau of Statistics (ABS) population estimates

Method of interview

Online survey

Supplementary notes

Survey question: Which of the following factors do you consider most important when shopping for fashion items?

Multiple responses were possible - respondents were asked to select their top three.

Citation formats

Key factors considered by consumers when shopping for fashion items Australia 2023

Published by
Bruna Rocco,
Jun 23, 2025

In a survey conducted in July 2023 among consumers in Australia regarding sustainable fashion, just over ** percent of respondents claimed that environmental sustainability and brand ethics was among their top three considerations when shopping for fashion items. Price was the leading factor considered among Australia's fashion shoppers when making a purchase, followed by the fit and size of the clothing item. Only about **** percent of those surveyed stated that fashion trends were in the top three factors that impacted their clothing purchasing decisions.

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