weighted by age, gender, and region to be representative of all adults residing in Australia according to the latest Australian Bureau of Statistics (ABS) population estimates
Method of interview
Online survey
Supplementary notes
Survey question: To what extent, if at all, do you think fashion brands are transparent about how sustainable/ethical their practices or products are?
Citation formats
Views on fashion brands' transparency on sustainability and ethics Australia 2023
According to a survey conducted in July 2023 among consumers in Australia regarding sustainable fashion and greenwashing, only around **** percent of respondents said they felt that fashion brands were transparent about how sustainable and ethical their products are. Over ** percent of those surveyed indicated that fashion brands, from their perspective, lacked transparency or were not at all forthcoming regarding their business sustainability and ethical practices.
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YouGov. (September 22, 2023). Consumer perception of fashion brands' transparency regarding the sustainability and ethics of their products in Australia as of July 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1415984/australia-consumer-views-on-fashion-brand-transparency-on-sustainability-and-ethics/
YouGov. "Consumer perception of fashion brands' transparency regarding the sustainability and ethics of their products in Australia as of July 2023 ." Chart. September 22, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1415984/australia-consumer-views-on-fashion-brand-transparency-on-sustainability-and-ethics/
YouGov. (2023). Consumer perception of fashion brands' transparency regarding the sustainability and ethics of their products in Australia as of July 2023 . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1415984/australia-consumer-views-on-fashion-brand-transparency-on-sustainability-and-ethics/
YouGov. "Consumer Perception of Fashion Brands' Transparency regarding The Sustainability and Ethics of Their Products in Australia as of July 2023 ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Sep 2023, /statistics/1415984/australia-consumer-views-on-fashion-brand-transparency-on-sustainability-and-ethics/
YouGov, Consumer perception of fashion brands' transparency regarding the sustainability and ethics of their products in Australia as of July 2023 ÌÇÐÄÆƽâ°æ, /statistics/1415984/australia-consumer-views-on-fashion-brand-transparency-on-sustainability-and-ethics/ (last visited August 03, 2026)
Consumer perception of fashion brands' transparency regarding the sustainability and ethics of their products in Australia as of July 2023 [Graph], YouGov, September 22, 2023. [Online]. Available: /statistics/1415984/australia-consumer-views-on-fashion-brand-transparency-on-sustainability-and-ethics/
