This question was asked during the survey in the following wording: "Imagine you are buying an item which fulfills the sustainability criteria most important to you. Which of the following statements best describes your willingness to pay for these items?"
2,028 respondents were surveyed in the whole DACH (Germany, Austria, Switzerland) region. The source does not provide information on the number of respondents in each country.
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Paying for sustainable apparel in Germany, Austria, and Switzerland 2022
Around ** percent of respondents would pay more for an environmentally sustainable item than for a standard one, based on a survey conducted in Germany, Austria, and Switzerland in the summer of 2022.Â
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Simon-Kucher & Partners. (February 27, 2023). Willingness to pay for sustainable clothing and shoes in Germany, Austria, and Switzerland in 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1493622/sustainable-clothing-and-shoes-willingness-to-pay-germany-austria-switzerland/
Simon-Kucher & Partners. "Willingness to pay for sustainable clothing and shoes in Germany, Austria, and Switzerland in 2022." Chart. February 27, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1493622/sustainable-clothing-and-shoes-willingness-to-pay-germany-austria-switzerland/
Simon-Kucher & Partners. (2023). Willingness to pay for sustainable clothing and shoes in Germany, Austria, and Switzerland in 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1493622/sustainable-clothing-and-shoes-willingness-to-pay-germany-austria-switzerland/
Simon-Kucher & Partners. "Willingness to Pay for Sustainable Clothing and Shoes in Germany, Austria, and Switzerland in 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Feb 2023, /statistics/1493622/sustainable-clothing-and-shoes-willingness-to-pay-germany-austria-switzerland/
Simon-Kucher & Partners, Willingness to pay for sustainable clothing and shoes in Germany, Austria, and Switzerland in 2022 ÌÇÐÄÆƽâ°æ, /statistics/1493622/sustainable-clothing-and-shoes-willingness-to-pay-germany-austria-switzerland/ (last visited August 05, 2026)
Willingness to pay for sustainable clothing and shoes in Germany, Austria, and Switzerland in 2022 [Graph], Simon-Kucher & Partners, February 27, 2023. [Online]. Available: /statistics/1493622/sustainable-clothing-and-shoes-willingness-to-pay-germany-austria-switzerland/
