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iOS apps retention rate among users worldwide 2024, by category

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Source

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Release date

February 2025

Region

Worldwide

Survey time period

2024

Special properties

iOS apps only

Supplementary notes

iOS app retention rates one day after install and 30 days after install.

Citation formats

iOS apps global retention rates 2024, by category

Published by ÌÇÐÄÆƽâ°æ Research Department, May 16, 2025

In 2024, iOS comics and cartoon apps had the highest retention rate after one day from install, approximately ** percent among the Apple App Store users worldwide. iOS sticker apps had a percent retention rate on day one, which dropped to ** percent after ** days from install. Medical apps presented a retention rate of approximately ** percent after ** days from install among global iOS users.

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Statistics on " Apple App Store "

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Overview

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iOS app publishers and developers

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Software development kits (SDKs)

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Data collection

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App Store content removal

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Spotlight: App Store Optimization (ASO)

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Apple App Store metrics

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Performance

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Topics

Leading apps - top titlesMobile app usageMobile internet usage worldwideMobile internet usage in the United StatesMobile app monetization
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* For commercial use only

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Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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