Apple takes a standard ** percent commission rate for App Store transactions and regular subscriptions. Additionally, app developers that host their apps on the Apple App Store and manage to retain subscription users see their commission fees drop to ** percent after the subscriber's first year. After incurring penalties and fines from the Netherlands Authority for Consumers and Markets (ACM), Apple further agreed to decrease commission fees for dating apps hosted in the Dutch Apple App Store.
In August 2024, Apple changed its app store policy for the European Union after receiving a penalty for breaking the EU Digital Markets Act (DMA). App publishers in the EU will be subjected to a standard ** percent commission fee on in-app purchases made via iOS and iPadOS. Additionally, Apple applies a 鈥淐ore Technology Fee鈥 of **** euros for each new app installation after the first million installs.
In 2021, the leading app distribution platforms 鈥 the Apple App Store, the Google Play Store, and the Amazon App Store鈥攊ntroduced tailored programs to accommodate smaller developers and reduce their due commissions. These programs also interested subscription apps, which can now enjoy a ** percent commission fee on the Google Play Store and of ** percent in the Apple App Store after the first 12 months.聽iOS subscription apps had a conversion rate of approximately **** percent in April 2023, while gaming apps had a commission rate of around *** percent in the same month.
During the second quarter of 2024, the Apple App Store was reported to generate **** billion U.S. dollars in聽revenues from global users, more than double the revenues Android users generated via the Google Play Store. The Apple App Store is expected to generate around 125 billion U.S. dollars in revenues from global consumers worldwide in 2027. The Google Play Store could reach 60 billion U.S. dollars in revenues from subscriptions and other in-app purchases in the same year.聽In 2023, seven mobile app publishers and almost ** mobile gaming app publishers generated one billion U.S. dollars in cumulative revenues.
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Overview
App stores
App publishers
App monetization
User retention
Spotlight: subscription apps
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
