In October 2022, the conversion rate for iOS mobile apps across all categories was approximately **** percent. In comparison, gaming apps had a conversion rate of **** percent among global iPhone app players. Conversions increased in the first months of 2023, reaching **** percent in April 2023 for all apps.
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Vungle, & Liftoff. (July 28, 2023). Mobile iOS subscription app conversion rate worldwide from October 2022 to April 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1404172/subscription-ios-apps-conversion/
Vungle, und Liftoff. "Mobile iOS subscription app conversion rate worldwide from October 2022 to April 2023." Chart. July 28, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1404172/subscription-ios-apps-conversion/
Vungle, Liftoff. (2023). Mobile iOS subscription app conversion rate worldwide from October 2022 to April 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1404172/subscription-ios-apps-conversion/
Vungle, and Liftoff. "Mobile Ios Subscription App Conversion Rate Worldwide from October 2022 to April 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Jul 2023, /statistics/1404172/subscription-ios-apps-conversion/
Vungle & Liftoff, Mobile iOS subscription app conversion rate worldwide from October 2022 to April 2023 ÌÇÐÄÆƽâ°æ, /statistics/1404172/subscription-ios-apps-conversion/ (last visited July 15, 2026)
Mobile iOS subscription app conversion rate worldwide from October 2022 to April 2023 [Graph], Vungle, & Liftoff, July 28, 2023. [Online]. Available: /statistics/1404172/subscription-ios-apps-conversion/
