As of May 2023, approximately ** percent of all data collected by travel and mobility iOS apps were linked to the users' identity. However, only ** percent of the collected data were users to track users of apps in this category. Shopping and food delivery apps used **** percent of the collected data for tracking purposes, while AI tool apps hosted on the Apple App Store used **** percent of the collected data for tracking their users.
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SurfShark. (December 27, 2023). Share of data points collected and used to track iOS apps users worldwide as of May 2023, by category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1440804/collection-and-tracking-ios-apps-worldwide/
SurfShark. "Share of data points collected and used to track iOS apps users worldwide as of May 2023, by category." Chart. December 27, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1440804/collection-and-tracking-ios-apps-worldwide/
SurfShark. (2023). Share of data points collected and used to track iOS apps users worldwide as of May 2023, by category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1440804/collection-and-tracking-ios-apps-worldwide/
SurfShark. "Share of Data Points Collected and Used to Track Ios Apps Users Worldwide as of May 2023, by Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Dec 2023, /statistics/1440804/collection-and-tracking-ios-apps-worldwide/
SurfShark, Share of data points collected and used to track iOS apps users worldwide as of May 2023, by category ÌÇÐÄÆƽâ°æ, /statistics/1440804/collection-and-tracking-ios-apps-worldwide/ (last visited July 20, 2026)
Share of data points collected and used to track iOS apps users worldwide as of May 2023, by category [Graph], SurfShark, December 27, 2023. [Online]. Available: /statistics/1440804/collection-and-tracking-ios-apps-worldwide/
