In 2024, the advertising and promotional expenditure of tech giant Baidu Inc amounted to approximately **** billion yuan, up from **** billion yuan in the previous year. In general, Baidu's advertising spending showed a fluctuating and rising trend.
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Baidu. (March 27, 2025). Advertising, marketing and promotional expenses of Baidu from 2014 to 2024 (in billion yuan) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1392745/baidu-advertising-and-promotional-expenses/
Baidu. "Advertising, marketing and promotional expenses of Baidu from 2014 to 2024 (in billion yuan)." Chart. March 27, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1392745/baidu-advertising-and-promotional-expenses/
Baidu. (2025). Advertising, marketing and promotional expenses of Baidu from 2014 to 2024 (in billion yuan). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1392745/baidu-advertising-and-promotional-expenses/
Baidu. "Advertising, Marketing and Promotional Expenses of Baidu from 2014 to 2024 (in Billion Yuan)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Mar 2025, /statistics/1392745/baidu-advertising-and-promotional-expenses/
Baidu, Advertising, marketing and promotional expenses of Baidu from 2014 to 2024 (in billion yuan) ÌÇÐÄÆƽâ°æ, /statistics/1392745/baidu-advertising-and-promotional-expenses/ (last visited August 02, 2026)
Advertising, marketing and promotional expenses of Baidu from 2014 to 2024 (in billion yuan) [Graph], Baidu, March 27, 2025. [Online]. Available: /statistics/1392745/baidu-advertising-and-promotional-expenses/
