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Frequency of Instagram usage among smartphone owners in Brazil as of January 2024

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Source

In cooperation with
Release date

March 2024

Region

Brazil

Survey time period

January 10 to 23, 2024

Number of respondents

1,852 respondents

Age group

16 years and older

Special properties

internet users with Instagram installed on their smartphones

Method of interview

Online survey

Citation formats

Brazil: frequency of Instagram usage 2024

Published by
Christy Tila,
Jan 29, 2025

In January 2024, around ** percent of Instagram users in Brazil said they used the app daily. Meanwhile, only * percent of respondents stated that they had rarely or never used it. Meanwhile, in the same year, Brazil remained the largest user base of Meta's network in Latin America.

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Overview

8

Usage

8

Meta Platforms Inc.

8

Video platforms

8

Messaging apps

6

Social marketing and influence

7

Audiences and usage

8

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Topics

Social media usage in BrazilSocial media usage in Latin AmericaInternet usage in BrazilWhatsApp in BrazilInternet usage in Latin America
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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