In a survey conducted in 2022 among loyalty program users in Australia, around of respondents indicated that they had a preferred banking or credit card brand and a preferred supermarket brand. In comparison, only **** percent of those surveyed had a restaurant brand preference. When shopping for fashion or homeware items, half of all respondents reported considering *** to brands.
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Australian Loyalty Association. (November 15, 2022). Share of consumers who have a preferred brand in Australia in 2022, by category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1401144/australia-brand-preference-behavior-by-category/
Australian Loyalty Association. "Share of consumers who have a preferred brand in Australia in 2022, by category." Chart. November 15, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1401144/australia-brand-preference-behavior-by-category/
Australian Loyalty Association. (2022). Share of consumers who have a preferred brand in Australia in 2022, by category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1401144/australia-brand-preference-behavior-by-category/
Australian Loyalty Association. "Share of Consumers Who Have a Preferred Brand in Australia in 2022, by Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Nov 2022, /statistics/1401144/australia-brand-preference-behavior-by-category/
Australian Loyalty Association, Share of consumers who have a preferred brand in Australia in 2022, by category ÌÇÐÄÆƽâ°æ, /statistics/1401144/australia-brand-preference-behavior-by-category/ (last visited July 21, 2026)
Share of consumers who have a preferred brand in Australia in 2022, by category [Graph], Australian Loyalty Association, November 15, 2022. [Online]. Available: /statistics/1401144/australia-brand-preference-behavior-by-category/
