KFC brand profile Germany 2022| ��ƽ��

KFC brand awareness, usage, popularity, loyalty, and buzz among restaurant chain customers in Germany in 2022

Characteristic	Share of respondents
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Number of respondents

1,117 respondents

Age group

18-64 years

Special properties

respondents who go to restaurant chains

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to restaurant chains, which of the following brands do you like?
Brand usage: When it comes to restaurant chains, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to restaurant chains, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of KFC in Germany?
When it comes to restaurant chain customers, brand awareness of KFC is at *** in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is KFC in Germany?
In total, *** of German restaurant chain customers say they like KFC. However, in actuality, among the *** of German respondents who know KFC, *** of people like the brand.

What is the usage share of KFC in Germany?
All in all, *** of restaurant chain customers in Germany use KFC. That means, of the *** who know the brand, *** use them.

How loyal are the customers of KFC?
Around *** of restaurant chain customers in Germany say they are likely to use KFC again. Set in relation to the *** usage share of the brand, this means that *** of their customers show loyalty to the brand.

What's the buzz around KFC in Germany?
In August 2022, about *** of German restaurant chain customers had heard about KFC in the media, on social media, or in advertising over the past three months. Of the *** who know the brand, that's ***, meaning at the time of the survey there's some buzz around KFC in Germany.

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