* The original survey question states as follows: Which of the following statements best describes your attitude toward grocery shopping in 2021 as compared with 2020?
Answers: More, about the same, less.
The percentage is calculated as net sentiment (deducting the percentage of people intending to do the activity less in 2021 vs 2020 from the
percentage of people intending to do the activity more).
** 10,000 consumers and around 50 grocery executives were surveyed across Europe
Citation formats
Customer intentions in grocery retail in Russia 2021
In 2020, every Russian reported having intentions to shop groceries online. Furthermore, promotions and savings were the main drivers while shopping for food products. The survey also revealed a decrease in desire to buy products that were imported into the country.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
McKinsey & Company. (March 25, 2021). Attitude toward grocery shopping in Russia in 2021* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1230545/russia-customer-intentions-grocery-retail/
McKinsey & Company. "Attitude toward grocery shopping in Russia in 2021*." Chart. March 25, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1230545/russia-customer-intentions-grocery-retail/
McKinsey & Company. (2021). Attitude toward grocery shopping in Russia in 2021*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1230545/russia-customer-intentions-grocery-retail/
McKinsey & Company. "Attitude toward Grocery Shopping in Russia in 2021*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Mar 2021, /statistics/1230545/russia-customer-intentions-grocery-retail/
McKinsey & Company, Attitude toward grocery shopping in Russia in 2021* ÌÇÐÄÆƽâ°æ, /statistics/1230545/russia-customer-intentions-grocery-retail/ (last visited July 27, 2026)
Attitude toward grocery shopping in Russia in 2021* [Graph], McKinsey & Company, March 25, 2021. [Online]. Available: /statistics/1230545/russia-customer-intentions-grocery-retail/
