Whitbread brand profile UK 2022| ��ƽ��

Whitbread brand awareness, usage, popularity, loyalty, and buzz among restaurant chain customers in the UK in 2022

Characteristic	Share of respondents
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Number of respondents

1,169 respondents

Age group

18-64 years

Special properties

respondents who go to restaurant chains

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to restaurant chains, which of the following brands do you like?
Brand usage: When it comes to restaurant chains, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to restaurant chains, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Whitbread in the UK?
When it comes to restaurant chain customers, brand awareness of Whitbread is at **% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Whitbread in the UK?
In total, *% of UK restaurant chain customers say they like Whitbread. However, in actuality, among the **% of UK respondents who know Whitbread, **% of people like the brand.

What is the usage share of Whitbread in the UK?
All in all, *% of restaurant chain customers in the UK use Whitbread. That means, of the **% who know the brand, *% use them.

How loyal are the customers of Whitbread?
Around *% of restaurant chain customers in the UK say they are likely to use Whitbread again. Set in relation to the *% usage share of the brand, this means that **% of their customers show loyalty to the brand.

What's the buzz around Whitbread in the UK?
In August 2022, about *% of UK restaurant chain customers had heard about Whitbread in the media, on social media, or in advertising over the past three months. Of the **% who know the brand, that's *%, meaning at the time of the survey there's little to no buzz around Whitbread in the UK.

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