The penetration rate of connected TV among internet users in Spain amounted to ** percent as of March 2024, up by **** percentage points compared with the previous year. The typical CTV user in the country was between 25 and 34 years, with ** percent of people of this age using these devices. Additionally, men were more likely to consume content on CTV devices than men.
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IAB Spain. (June 30, 2024). Penetration rate of connected TV in Spain as of March 2024, by gender and age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1362426/ctv-penetration-spain-gender-age/
IAB Spain. "Penetration rate of connected TV in Spain as of March 2024, by gender and age group." Chart. June 30, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1362426/ctv-penetration-spain-gender-age/
IAB Spain. (2024). Penetration rate of connected TV in Spain as of March 2024, by gender and age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1362426/ctv-penetration-spain-gender-age/
IAB Spain. "Penetration Rate of Connected Tv in Spain as of March 2024, by Gender and Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Jun 2024, /statistics/1362426/ctv-penetration-spain-gender-age/
IAB Spain, Penetration rate of connected TV in Spain as of March 2024, by gender and age group ÌÇÐÄÆƽâ°æ, /statistics/1362426/ctv-penetration-spain-gender-age/ (last visited July 21, 2026)
Penetration rate of connected TV in Spain as of March 2024, by gender and age group [Graph], IAB Spain, June 30, 2024. [Online]. Available: /statistics/1362426/ctv-penetration-spain-gender-age/
