Share of consumers who found it easy vs. difficult to differentiate between sponsored and non-sponsored search engine results in the United States as of June 2023
Characteristic
Share of respondents
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During a survey carried out among adult consumers in the United States in June 2023, ** percent said they found it (somewhat or very) difficult to differentiate between sponsored and non-sponsored results when using online search engines. On the other hand, ** percent found it (somewhat or very) easy.
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YouGov. (June 20, 2023). Share of consumers who found it easy vs. difficult to differentiate between sponsored and non-sponsored search engine results in the United States as of June 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1394824/difficulty-differentiate-sponsored-search-results-usa/
YouGov. "Share of consumers who found it easy vs. difficult to differentiate between sponsored and non-sponsored search engine results in the United States as of June 2023." Chart. June 20, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1394824/difficulty-differentiate-sponsored-search-results-usa/
YouGov. (2023). Share of consumers who found it easy vs. difficult to differentiate between sponsored and non-sponsored search engine results in the United States as of June 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1394824/difficulty-differentiate-sponsored-search-results-usa/
YouGov. "Share of Consumers Who Found It Easy Vs. Difficult to Differentiate between Sponsored and Non-sponsored Search Engine Results in The United States as of June 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Jun 2023, /statistics/1394824/difficulty-differentiate-sponsored-search-results-usa/
YouGov, Share of consumers who found it easy vs. difficult to differentiate between sponsored and non-sponsored search engine results in the United States as of June 2023 ÌÇÐÄÆƽâ°æ, /statistics/1394824/difficulty-differentiate-sponsored-search-results-usa/ (last visited July 21, 2026)
Share of consumers who found it easy vs. difficult to differentiate between sponsored and non-sponsored search engine results in the United States as of June 2023 [Graph], YouGov, June 20, 2023. [Online]. Available: /statistics/1394824/difficulty-differentiate-sponsored-search-results-usa/
