To ensure the representativeness of online shoppers, the sample has been weighted with the data obtained in the Estudio general de medios (EGM) from the Asociación para la Investigación de Medios de Comunicación (AIMC).
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Purchase frequency in leading online marketplaces in Spain 2023
According to a 2023 survey, e-commerce giant Amazon had the highest purchase frequency among the leading marketplaces in Spain, with an average of ** purchases per year. Carrefour followed closely behind, with about ** purchases a year.
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Tandem Up. (June 1, 2023). Frequency of purchase in leading online marketplaces in Spain in 2023 (times per year) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/1236923/shopping-frequency-leading-online-marketplaces-spain/
Tandem Up. "Frequency of purchase in leading online marketplaces in Spain in 2023 (times per year)." Chart. June 1, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/1236923/shopping-frequency-leading-online-marketplaces-spain/
Tandem Up. (2023). Frequency of purchase in leading online marketplaces in Spain in 2023 (times per year). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/1236923/shopping-frequency-leading-online-marketplaces-spain/
Tandem Up. "Frequency of Purchase in Leading Online Marketplaces in Spain in 2023 (times per Year)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 Jun 2023, /statistics/1236923/shopping-frequency-leading-online-marketplaces-spain/
Tandem Up, Frequency of purchase in leading online marketplaces in Spain in 2023 (times per year) ÌÇÐÄÆÆ½â°æ, /statistics/1236923/shopping-frequency-leading-online-marketplaces-spain/ (last visited July 31, 2026)
Frequency of purchase in leading online marketplaces in Spain in 2023 (times per year) [Graph], Tandem Up, June 1, 2023. [Online]. Available: /statistics/1236923/shopping-frequency-leading-online-marketplaces-spain/