respondents that said they research company privacy reputation before making an online purchase
Supplementary notes
The original question was phrased by the source as follows: "How do you go about researching a company's data privacy reputation? select all that apply"
Citation formats
UK consumer ways to research data privacy reputation of firms 2022
A 2022 survey of UK consumers found that in order to learn more about a company's data privacy reputation, 67 percent of the respondents read customer reviews. Around four in ten respondents said they carefully reviewed company policies, while 35 percent checked if the company had experienced a data breach.
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PR Newswire. (November 23, 2022). Approach to researching data privacy reputation of companies among consumers in the United Kingdom (UK) as of July 2022 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/1386959/uk-consumer-ways-research-data-privacy-reputation-companies/
PR Newswire. "Approach to researching data privacy reputation of companies among consumers in the United Kingdom (UK) as of July 2022." Chart. November 23, 2022. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/1386959/uk-consumer-ways-research-data-privacy-reputation-companies/
PR Newswire. (2022). Approach to researching data privacy reputation of companies among consumers in the United Kingdom (UK) as of July 2022. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/1386959/uk-consumer-ways-research-data-privacy-reputation-companies/
PR Newswire. "Approach to Researching Data Privacy Reputation of Companies among Consumers in The United Kingdom (Uk) as of July 2022." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 23 Nov 2022, /statistics/1386959/uk-consumer-ways-research-data-privacy-reputation-companies/
PR Newswire, Approach to researching data privacy reputation of companies among consumers in the United Kingdom (UK) as of July 2022 ÌÇÐÄÆÆ½â°æ, /statistics/1386959/uk-consumer-ways-research-data-privacy-reputation-companies/ (last visited July 31, 2026)
Approach to researching data privacy reputation of companies among consumers in the United Kingdom (UK) as of July 2022 [Graph], PR Newswire, November 23, 2022. [Online]. Available: /statistics/1386959/uk-consumer-ways-research-data-privacy-reputation-companies/