According to a survey on television consumption habits across India in 2023, the majority of respondents consumed television content using smart TVs. Meanwhile, regular televisions and OTT boxes were the second most common devices used for television content consumption.
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WPP Media. (March 8, 2024). Devices used to consume television content in India as of November 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1460163/india-devices-used-to-consume-tv-content/
WPP Media. "Devices used to consume television content in India as of November 2023." Chart. March 8, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1460163/india-devices-used-to-consume-tv-content/
WPP Media. (2024). Devices used to consume television content in India as of November 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1460163/india-devices-used-to-consume-tv-content/
WPP Media. "Devices Used to Consume Television Content in India as of November 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Mar 2024, /statistics/1460163/india-devices-used-to-consume-tv-content/
WPP Media, Devices used to consume television content in India as of November 2023 ÌÇÐÄÆƽâ°æ, /statistics/1460163/india-devices-used-to-consume-tv-content/ (last visited July 27, 2026)
Devices used to consume television content in India as of November 2023 [Graph], WPP Media, March 8, 2024. [Online]. Available: /statistics/1460163/india-devices-used-to-consume-tv-content/
