A survey on video streaming platforms, conducted in India in 2024, reported that ** percent of respondents used subscription video-on-demand services daily. Meanwhile, only *** percent of the respondents claimed never having used these platforms as of that year.
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Rakuten Insight. (September 4, 2024). Consumption frequency of video streaming platforms across India as of June 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 14, 2026, from /statistics/1266407/india-svod-platform-usage-frequency/
Rakuten Insight. "Consumption frequency of video streaming platforms across India as of June 2024." Chart. September 4, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 14, 2026. /statistics/1266407/india-svod-platform-usage-frequency/
Rakuten Insight. (2024). Consumption frequency of video streaming platforms across India as of June 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 14, 2026. /statistics/1266407/india-svod-platform-usage-frequency/
Rakuten Insight. "Consumption Frequency of Video Streaming Platforms across India as of June 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 4 Sep 2024, /statistics/1266407/india-svod-platform-usage-frequency/
Rakuten Insight, Consumption frequency of video streaming platforms across India as of June 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1266407/india-svod-platform-usage-frequency/ (last visited July 14, 2026)
Consumption frequency of video streaming platforms across India as of June 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: /statistics/1266407/india-svod-platform-usage-frequency/