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Preferred addressable TV genres in India as of November 2023

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Source

Release date

March 2024

Region

India

Survey time period

November 2023

Number of respondents

4,044 respondents

Method of interview

Online survey

Citation formats

Preferred addressable TV genres in India in 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 17, 2024
In a 2023 survey on television consumption habits in India revealed that ** percent of respondents preferred sports-related content on addressable TV. Action and adventure were the next leading TV genres, as indicated by more than half of the respondents.
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