In a survey conducted on television consumption habits across India in 2023, Disney+Hotstars with adverts were the most viewed addressable TV services, viewed by ** percent of respondents. On the other hand, Sony Liv with adverts was viewed by ** percent of respondents.
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WPP Media. (March 8, 2024). Most viewed addressable TV services in India in November 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 20, 2026, from /statistics/1461646/india-most-viewed-addressable-tv-services/
WPP Media. "Most viewed addressable TV services in India in November 2023." Chart. March 8, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 20, 2026. /statistics/1461646/india-most-viewed-addressable-tv-services/
WPP Media. (2024). Most viewed addressable TV services in India in November 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 20, 2026. /statistics/1461646/india-most-viewed-addressable-tv-services/
WPP Media. "Most Viewed Addressable Tv Services in India in November 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 8 Mar 2024, /statistics/1461646/india-most-viewed-addressable-tv-services/
WPP Media, Most viewed addressable TV services in India in November 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1461646/india-most-viewed-addressable-tv-services/ (last visited July 20, 2026)
Most viewed addressable TV services in India in November 2023 [Graph], WPP Media, March 8, 2024. [Online]. Available: /statistics/1461646/india-most-viewed-addressable-tv-services/