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Opinion on connected TV advertising in India as of November 2023

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Source

Release date

March 2024

Region

India

Survey time period

November 2023

Number of respondents

4,044 respondents

Method of interview

Online survey

Citation formats

Opinion on connected TV advertising in India in 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 17, 2024
According to a survey on television consumption habits in India in 2023, the majority of the respondents opined that advertisements were more appealing and relevant on connected TV. However, ** percent of the respondents stated advertisements on connected TV were more memorable.
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Statistics on " Connected TV in India "

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Other statistics that may interest you Connected TV in India

Overview

6

Advertising

5

Market leaders

6

CTV market

3

Consumption trends

5

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Topics

Connected TV in IndiaConnected TV viewership in the United StatesInternet usage in IndiaSmart and connected TVsCTV advertising in the U.S.
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