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Distribution of online beauty product prices in the United States in April 2022, by retailer

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Source

Release date

May 2022

Region

United States

Survey time period

April 2022

Supplementary notes

The source tracked price variations, stock availability, and product assortment changes across top performing beauty e-retailers and 1,500 brands, and analyzed 200,000 SKUs.

Missing percentage points to 100 percent are probably due to rounding.

Citation formats

Beauty product price assortment of leading e-tailers in the U.S. 2022

Published by
Yihan Ma,
May 17, 2023
In April 2022, across the ten leading online beauty retailers in the United States, Target offered the cheapest beauty prices. Target priced over ** percent of its beauty assortment at under ** U.S. dollars on its e-commerce site. Only *** percent of Target's beauty product offerings cost more than ** dollars. Walmart also offered a wide range of budget-friendly options for beauty enthusiasts on their online site, with over ** percent of their beauty products being priced at less than ** U.S. dollars. Neiman Marcus and Bloomingdale's are the go-to destinations for luxury beauty items, while Sephora and Net-a-Porter are better suited for mid-range shoppers.
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