In 2022, Vinamilk was the most chosen FMCG brand in the dairy and dairy substitutes category in urban areas in Vietnam, having a penetration rate of **** percent, followed by Ong Tho, with a penetration rate of **** percent. Vinamilk is among the leading dairy brands in the country, offering a wide range of dairy products, including drinking milk, formula, yogurt, and ice cream.
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Kantar Worldpanel. (June 21, 2023). Most chosen FMCG brands in dairy and dairy substitutes category in urban areas in Vietnam in 2022, by penetration rate [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 04, 2026, from /statistics/1244911/vietnam-most-chosen-dairy-and-dairy-substitutes-fmcg-brands-urban-areas-penetration-rate/
Kantar Worldpanel. "Most chosen FMCG brands in dairy and dairy substitutes category in urban areas in Vietnam in 2022, by penetration rate." Chart. June 21, 2023. ÌÇÐÄÆÆ½â°æ. Accessed August 04, 2026. /statistics/1244911/vietnam-most-chosen-dairy-and-dairy-substitutes-fmcg-brands-urban-areas-penetration-rate/
Kantar Worldpanel. (2023). Most chosen FMCG brands in dairy and dairy substitutes category in urban areas in Vietnam in 2022, by penetration rate. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 04, 2026. /statistics/1244911/vietnam-most-chosen-dairy-and-dairy-substitutes-fmcg-brands-urban-areas-penetration-rate/
Kantar Worldpanel. "Most Chosen Fmcg Brands in Dairy and Dairy Substitutes Category in Urban Areas in Vietnam in 2022, by Penetration Rate." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 21 Jun 2023, /statistics/1244911/vietnam-most-chosen-dairy-and-dairy-substitutes-fmcg-brands-urban-areas-penetration-rate/
Kantar Worldpanel, Most chosen FMCG brands in dairy and dairy substitutes category in urban areas in Vietnam in 2022, by penetration rate ÌÇÐÄÆÆ½â°æ, /statistics/1244911/vietnam-most-chosen-dairy-and-dairy-substitutes-fmcg-brands-urban-areas-penetration-rate/ (last visited August 04, 2026)
Most chosen FMCG brands in dairy and dairy substitutes category in urban areas in Vietnam in 2022, by penetration rate [Graph], Kantar Worldpanel, June 21, 2023. [Online]. Available: /statistics/1244911/vietnam-most-chosen-dairy-and-dairy-substitutes-fmcg-brands-urban-areas-penetration-rate/