In 2024, Hao Han was the most chosen food brand in urban areas in Vietnam, having a penetration rate of **** percent, followed by Ajinomoto with a penetration rate of **** percent. Hao Hao is among the leading instant noodle brands in the country.
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Kantar Worldpanel. (April 2, 2026). Most chosen food brands in urban areas in Vietnam in 2024, by penetration rate [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/1244780/vietnam-most-chosen-food-fmcg-brands-urban-areas-penetration-rate/
Kantar Worldpanel. "Most chosen food brands in urban areas in Vietnam in 2024, by penetration rate." Chart. April 2, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/1244780/vietnam-most-chosen-food-fmcg-brands-urban-areas-penetration-rate/
Kantar Worldpanel. (2026). Most chosen food brands in urban areas in Vietnam in 2024, by penetration rate. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/1244780/vietnam-most-chosen-food-fmcg-brands-urban-areas-penetration-rate/
Kantar Worldpanel. "Most Chosen Food Brands in Urban Areas in Vietnam in 2024, by Penetration Rate." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Apr 2026, /statistics/1244780/vietnam-most-chosen-food-fmcg-brands-urban-areas-penetration-rate/
Kantar Worldpanel, Most chosen food brands in urban areas in Vietnam in 2024, by penetration rate ÌÇÐÄÆƽâ°æ, /statistics/1244780/vietnam-most-chosen-food-fmcg-brands-urban-areas-penetration-rate/ (last visited August 06, 2026)
Most chosen food brands in urban areas in Vietnam in 2024, by penetration rate [Graph], Kantar Worldpanel, April 2, 2026. [Online]. Available: /statistics/1244780/vietnam-most-chosen-food-fmcg-brands-urban-areas-penetration-rate/
