In 2023, the FMCG in-home value of packaged grocery products in rural areas in Vietnam grew by **** percent, indicating a slower growth rate than the previous year. In that year, packaged food products recorded the lowest growth rate among all in-home FMCG categories in rural Vietnam.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Kantar Worldpanel. (February 1, 2024). Annual in-home FMCG value growth of packaged grocery in rural areas in Vietnam from 2021 to 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 29, 2026, from /statistics/1248901/vietnam-annual-packaged-grocery-value-growth-rural-areas/
Kantar Worldpanel. "Annual in-home FMCG value growth of packaged grocery in rural areas in Vietnam from 2021 to 2023." Chart. February 1, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 29, 2026. /statistics/1248901/vietnam-annual-packaged-grocery-value-growth-rural-areas/
Kantar Worldpanel. (2024). Annual in-home FMCG value growth of packaged grocery in rural areas in Vietnam from 2021 to 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 29, 2026. /statistics/1248901/vietnam-annual-packaged-grocery-value-growth-rural-areas/
Kantar Worldpanel. "Annual In-home Fmcg Value Growth of Packaged Grocery in Rural Areas in Vietnam from 2021 to 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 Feb 2024, /statistics/1248901/vietnam-annual-packaged-grocery-value-growth-rural-areas/
Kantar Worldpanel, Annual in-home FMCG value growth of packaged grocery in rural areas in Vietnam from 2021 to 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1248901/vietnam-annual-packaged-grocery-value-growth-rural-areas/ (last visited July 29, 2026)
Annual in-home FMCG value growth of packaged grocery in rural areas in Vietnam from 2021 to 2023 [Graph], Kantar Worldpanel, February 1, 2024. [Online]. Available: /statistics/1248901/vietnam-annual-packaged-grocery-value-growth-rural-areas/