In 2023, dairy products had the highest value growth rate in rural areas in Vietnam among the main FMCG product categories, with a value growth rate of ** percent. Personal care recorded the second-highest value growth, followed by beverage products.
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Kantar Worldpanel. (February 1, 2024). Value growth rate of FMCG products in rural areas in Vietnam in 2023, by category [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 30, 2026, from /statistics/1111807/vietnam-value-growth-fmcg-categories-rural-areas-by-type/
Kantar Worldpanel. "Value growth rate of FMCG products in rural areas in Vietnam in 2023, by category." Chart. February 1, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 30, 2026. /statistics/1111807/vietnam-value-growth-fmcg-categories-rural-areas-by-type/
Kantar Worldpanel. (2024). Value growth rate of FMCG products in rural areas in Vietnam in 2023, by category. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 30, 2026. /statistics/1111807/vietnam-value-growth-fmcg-categories-rural-areas-by-type/
Kantar Worldpanel. "Value Growth Rate of Fmcg Products in Rural Areas in Vietnam in 2023, by Category." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 Feb 2024, /statistics/1111807/vietnam-value-growth-fmcg-categories-rural-areas-by-type/
Kantar Worldpanel, Value growth rate of FMCG products in rural areas in Vietnam in 2023, by category ÌÇÐÄÆÆ½â°æ, /statistics/1111807/vietnam-value-growth-fmcg-categories-rural-areas-by-type/ (last visited July 30, 2026)
Value growth rate of FMCG products in rural areas in Vietnam in 2023, by category [Graph], Kantar Worldpanel, February 1, 2024. [Online]. Available: /statistics/1111807/vietnam-value-growth-fmcg-categories-rural-areas-by-type/