
T. Ozbun
Research expert covering food retail and all food topics for Italy and Brazil
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In 2025, about ** percent of respondents in the United States stated that the term "good source of protein" best defines healthy food to them. This was the most frequently chosen definition. The term "low in sugar" was the third most frequently chosen definition for healthy foods, with nearly **聽percent of respondents choosing this definition.
High-protein and mindful eating are the two most common eating patterns among U.S. consumers. These two eating patterns are followed by about ** and ** percent of surveyed consumers, respectively. Other popular eating patterns included intermittent fasting, calorie-counting, and clean eating. Among those consumers who follow a specific eating pattern or diet, more than ** percent stated that their motivation is to protect their long-term health or to prevent future health conditions. Additionally, eating healthier is the most commonly made change by Americans who adjust their diet to try to manage or reduce stress, as stated by more than half of consumers who have tried to reduce their stress levels.
Excessive sugar consumption is one of the things that may prevent people from having a healthy diet. Over 11 million metric tons of sugar are consumed by Americans annually. The consumption of sugar in the U.S. has steadily increased during the last 14 years. The annual sugar consumption is now about **** metric tons higher than it was in 2010/11. Nonetheless, approximately of American consumers state that they are trying to limit sugars in their diet. Moreover, about ** percent of consumers state that they attempt to avoid sugar completely. Trying to improve the diet in general is the most common reason for limiting or avoiding sugars among U.S. consumers. Avoiding gaining weight, preventing a health condition, and losing weight are also among the top reasons.聽
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Overview
Diets
Out-of-home and take-away market
Snacking
Consumer behavior
Healthy eating
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.