Respondents were asked: "Which of the following, if any, do you do on a regular basis (that is, most times when you shop for foods and beverages)? Buy foods and beverages because they are labeled as...? (Select all that apply.)"
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Most commonly bought food products based on labels in the U.S. in 2023
In 2022, approximately ** percent of respondents in the United States mentioned that they buy food and beverages on a regular basis because they are labeled as "natural". This was the most frequently mentioned label influencing purchasing decisions among respondents. About ** percent of respondents mentioned that they buy food and beverages with an "organic" label.
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IFIC. (May 23, 2023). Share of consumers who buy food or beverages on a regular basis based on labels in the United States in 2023, by label [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1379473/most-commonly-bought-food-products-based-on-labels-in-the-us/
IFIC. "Share of consumers who buy food or beverages on a regular basis based on labels in the United States in 2023, by label." Chart. May 23, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1379473/most-commonly-bought-food-products-based-on-labels-in-the-us/
IFIC. (2023). Share of consumers who buy food or beverages on a regular basis based on labels in the United States in 2023, by label. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1379473/most-commonly-bought-food-products-based-on-labels-in-the-us/
IFIC. "Share of Consumers Who Buy Food or Beverages on a Regular Basis Based on Labels in The United States in 2023, by Label." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 May 2023, /statistics/1379473/most-commonly-bought-food-products-based-on-labels-in-the-us/
IFIC, Share of consumers who buy food or beverages on a regular basis based on labels in the United States in 2023, by label ÌÇÐÄÆƽâ°æ, /statistics/1379473/most-commonly-bought-food-products-based-on-labels-in-the-us/ (last visited July 29, 2026)
Share of consumers who buy food or beverages on a regular basis based on labels in the United States in 2023, by label [Graph], IFIC, May 23, 2023. [Online]. Available: /statistics/1379473/most-commonly-bought-food-products-based-on-labels-in-the-us/
