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High-protein and mindful eating were the most common eating patterns or diets followed in the United States in 2025. Some ** percent and ** percent of survey respondents followed these eating patterns in the past year, respectively. Other popular eating patterns included calorie-counting and plant-based diets.

Protein consumption

A survey in the United States found that around ** percent of respondents made an effort to incorporate protein into their daily meals to maintain a balanced diet. Some ** percent mentioned they did this with the goal of enhancing their physical appearance. That same year, around ** percent of participants reported trying to include protein in their dinners, while significantly fewer respondents aimed to add it to their breakfast. Under **** percent said they do not try to incorporate protein into their diet.

Plant-based products

The market for meat and dairy substitutes produced using plant-based products has grown in recent years, alongside the changing dietary preferences of consumers. The revenue of the meat substitutes market in the U.S. experienced growth of almost ** percent in 2021. Growth has since subsided, but is forecast to remain positive until 2030.