During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Most well-known restaurant chains in the United States 2025
McDonald's is the most well-known restaurant chain in the U.S. Founded in 1940 in San Bernardino, California, the American fast-food chain is recognized by ** percent of internet respondents. Claiming the second spot on this list is  KFC, as the fast-food brand incorporates a brand awareness rating of ** percent among online consumers in the United States.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
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ÌÇÐÄÆƽâ°æ. (October 7, 2025). Leading restaurant chains ranked by brand awareness in the United States in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1343374/most-well-known-restaurant-chains-in-the-united-states/
ÌÇÐÄÆƽâ°æ. "Leading restaurant chains ranked by brand awareness in the United States in 2025." Chart. October 7, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1343374/most-well-known-restaurant-chains-in-the-united-states/
ÌÇÐÄÆƽâ°æ. (2025). Leading restaurant chains ranked by brand awareness in the United States in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1343374/most-well-known-restaurant-chains-in-the-united-states/
ÌÇÐÄÆƽâ°æ. "Leading Restaurant Chains Ranked by Brand Awareness in The United States in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Oct 2025, /statistics/1343374/most-well-known-restaurant-chains-in-the-united-states/
ÌÇÐÄÆƽâ°æ, Leading restaurant chains ranked by brand awareness in the United States in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1343374/most-well-known-restaurant-chains-in-the-united-states/ (last visited July 30, 2026)
Leading restaurant chains ranked by brand awareness in the United States in 2025 [Graph], ÌÇÐÄÆƽâ°æ, October 7, 2025. [Online]. Available: /statistics/1343374/most-well-known-restaurant-chains-in-the-united-states/
