Information on the population: Base: German-speaking population aged 14 years and older.
Information on total sample: 2025: 23,075respondents, representing 71 million people.
* Information on target group „LOHAS - Lifestyle of health and sustainability“: 2025: 3,028 respondents, projection to 9.33 million people. LOHAS includes a group of people who focus on health and sustainability regarding their lifestyle and consumer behavior. Information on methodology available .
Citation formats
People with LOHAS interested in information about healthy eating Germany 2025
In 2025, around ** percent of the people surveyed were particularly interested in information about healthy eating. Meanwhile, in the total population, this proportion was around ** percent. LOHAS (lifestyle of health and sustainability) comprises a group of people who are oriented towards health and sustainability in terms of their lifestyle and consumption style.
The Allensbach Market and Advertising Media Analysis, or AWA for short, determines the attitudes, consumer habits and media use of the population in Germany on a broad statistical basis.
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IfD Allensbach. (June 18, 2025). People following LOHAS (lifestyle of health and sustainability) interested in information about healthy eating in Germany in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1423569/healthy-eating-information-interest-lohas-germany/
IfD Allensbach. "People following LOHAS (lifestyle of health and sustainability) interested in information about healthy eating in Germany in 2025." Chart. June 18, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1423569/healthy-eating-information-interest-lohas-germany/
IfD Allensbach. (2025). People following LOHAS (lifestyle of health and sustainability) interested in information about healthy eating in Germany in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1423569/healthy-eating-information-interest-lohas-germany/
IfD Allensbach. "People following Lohas (Lifestyle of Health and Sustainability) Interested in Information about Healthy Eating in Germany in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Jun 2025, /statistics/1423569/healthy-eating-information-interest-lohas-germany/
IfD Allensbach, People following LOHAS (lifestyle of health and sustainability) interested in information about healthy eating in Germany in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1423569/healthy-eating-information-interest-lohas-germany/ (last visited July 27, 2026)
People following LOHAS (lifestyle of health and sustainability) interested in information about healthy eating in Germany in 2025 [Graph], IfD Allensbach, June 18, 2025. [Online]. Available: /statistics/1423569/healthy-eating-information-interest-lohas-germany/
