The quick service restaurant sector (QSR) in the United States has seen a near year-over-year growth since 2004, with its peak consumer spending exceeding billion U.S. dollars in 2024. Consumer spending in this sector saw a notable decline in 2020, however, as a result of the coronavirus (COVID-19) pandemic.
Fast food industry in the U.S. - additional information
Quick service restaurants (QSRs) are fast food restaurants, set apart from full service or table restaurants by their limited menus, minimal table service and, as their name implies, fast service. According to the American Customer Satisfaction Index (ACSI) carried out in 2024, the quick service restaurant chain in the United States with the highest ACSI score was Chick-fil-A. With a score of ** out of 100. McDonald’s scored the lowest with a score of **.Ìý
Is McDonald's the largest QSR chain?
Despite McDonald's low score on the American Customer Satisfaction Index, was the largest fast food company worldwide in terms of brand value in 2022. That year, the company generated a global brand value of almost billion U.S. dollars. McDonald's closest competitor in terms of brand value was Starbucks, with **** billion U.S. dollars. KFC followed with **** billion U.S. dollars.
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U.S. Securities and Exchange Commission. (February 24, 2025). Consumer spending in the quick service restaurant (QSR) sector in the United States from 2004 to 2024 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 17, 2026, from /statistics/259148/consumer-spending-us-qsr-sector/
U.S. Securities and Exchange Commission. "Consumer spending in the quick service restaurant (QSR) sector in the United States from 2004 to 2024 (in billion U.S. dollars)." Chart. February 24, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 17, 2026. /statistics/259148/consumer-spending-us-qsr-sector/
U.S. Securities and Exchange Commission. (2025). Consumer spending in the quick service restaurant (QSR) sector in the United States from 2004 to 2024 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 17, 2026. /statistics/259148/consumer-spending-us-qsr-sector/
U.S. Securities and Exchange Commission. "Consumer Spending in The Quick Service Restaurant (Qsr) Sector in The United States from 2004 to 2024 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Feb 2025, /statistics/259148/consumer-spending-us-qsr-sector/
U.S. Securities and Exchange Commission, Consumer spending in the quick service restaurant (QSR) sector in the United States from 2004 to 2024 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/259148/consumer-spending-us-qsr-sector/ (last visited July 17, 2026)
Consumer spending in the quick service restaurant (QSR) sector in the United States from 2004 to 2024 (in billion U.S. dollars) [Graph], U.S. Securities and Exchange Commission, February 24, 2025. [Online]. Available: /statistics/259148/consumer-spending-us-qsr-sector/
