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Share of digital advertising expenditure in Singapore in 2018 with a forecast for 2019 and 2020, by type of media

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Source

Release date

February 2019

Region

Singapore

Survey time period

2018

Supplementary notes

*Subset of total digital spend

Citation formats

Share of digital advertising expenditure in Singapore 2018-2020 by media type

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 19, 2019
Display banners made up the largest share of digital ad spend in Singapore in 2018, at **** percent. Digital advertising was the only medium of advertising that was forecasted to experience positive growth in market share in Singapore in the next few years.
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