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Reliance on third-party cookies among advertisers in the Asia-Pacific region as of November 2022

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Sources

Release date

March 2023

Region

Asia, APAC

Survey time period

November 8 to 22, 2022

Number of respondents

656 full-time marketing and customer experience leaders

Citation formats

Reliance on third-party cookies among advertisers APAC 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 4, 2023
During a survey carried out in late 2022, ** percent of responding full-time marketing and customer experience leaders from the Asia-Pacific region stated that they heavily relied on third-party cookies. Additionally, ** percent said that they were spending at least half of their marketing budgets on cookie-based activations and nearly ** percent said that they were planning to increase their spending on such activations in 2023.
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Third-party cookie deprecationGoogleMarketing technologyDigital advertising worldwideUtiq
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