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Source
Source
In cooperation with
Rakuten Insight
Release date
March 2023
More information
Region
Asia
Survey time period
February 9 to 28, 2023
Number of respondents
120,338 respondents
Age group
16 years and older
Method of interview
Online survey
Supplementary notes
Original question: "How often have you purchased something on social media in the last 12 months?"
Number of respondents:
China: 7,401;
Hong Kong: 3,407;
Indonesia: 13,402;
India: 32,815;
Japan: 1,261;
South Korea: 7,154;
Malaysia: 10,283;
the Philippines: 12,685;
Singapore: 6,182;
Thailand: 11,822;
Taiwan: 11,274;
and Vietnam: 3,012.
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