The question was phrased by the source as follows: "Among the hereby mentioned brands, which ones do you think address younger people the most?".
Multiple answers were allowed.
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Beauty brands addressing young people the most according to French Gen Z 2023
According to the data provided by a recent survey conducted in France, around 38 percent of Gen Z survey participants stated that Sephora is the beauty brand that addresses younger generations the most. Kiko ranked second with a share of respondents of about 31 percent.
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YouGov. (February 21, 2023). Beauty brands addressing young people the most according to Gen Z in France in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1375363/beauty-brand-addressing-young-people-the-most-according-to-french-gen-z/
YouGov. "Beauty brands addressing young people the most according to Gen Z in France in 2023." Chart. February 21, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1375363/beauty-brand-addressing-young-people-the-most-according-to-french-gen-z/
YouGov. (2023). Beauty brands addressing young people the most according to Gen Z in France in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1375363/beauty-brand-addressing-young-people-the-most-according-to-french-gen-z/
YouGov. "Beauty Brands Addressing Young People The Most According to Gen Z in France in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Feb 2023, /statistics/1375363/beauty-brand-addressing-young-people-the-most-according-to-french-gen-z/
YouGov, Beauty brands addressing young people the most according to Gen Z in France in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1375363/beauty-brand-addressing-young-people-the-most-according-to-french-gen-z/ (last visited August 04, 2026)
Beauty brands addressing young people the most according to Gen Z in France in 2023 [Graph], YouGov, February 21, 2023. [Online]. Available: /statistics/1375363/beauty-brand-addressing-young-people-the-most-according-to-french-gen-z/
