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Distribution of online and offline sales in China during Spring Festival from 2019 to 2023

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Sources

Release date

January 2024

Region

China

Survey time period

2019 to 2023

Supplementary notes

A total of 64 product categories online and offline were surveyed.

Citation formats

Share of online and offline sales in China during Lunar New Year 2019-2023

Published by
F. Watty,
Jan 22, 2024

A total of **** percent of China's sales were made offline during Spring Festival in 2023, an increase from approximately **** percent in the previous year. Chinese consumers were turning to offline once again after the lift of the coronavirus pandemic-related restrictions.

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