During Spring Festival of 2023, county-level and smaller cities contributed approximately **** percent of China's offline retail sales market, increasing from around **** percent share in the previous year. At the same time, the retail share of higher-tier cities was steadily declining.
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NielsenIQ. (January 22, 2024). Distribution of in-store retail sales in China during Spring Festival from 2019 to 2023, by city level [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/1374392/china-breakdown-of-offline-retail-sales-during-chinese-new-year-by-city-level/
NielsenIQ. "Distribution of in-store retail sales in China during Spring Festival from 2019 to 2023, by city level." Chart. January 22, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/1374392/china-breakdown-of-offline-retail-sales-during-chinese-new-year-by-city-level/
NielsenIQ. (2024). Distribution of in-store retail sales in China during Spring Festival from 2019 to 2023, by city level. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/1374392/china-breakdown-of-offline-retail-sales-during-chinese-new-year-by-city-level/
NielsenIQ. "Distribution of In-store Retail Sales in China during Spring Festival from 2019 to 2023, by City Level." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Jan 2024, /statistics/1374392/china-breakdown-of-offline-retail-sales-during-chinese-new-year-by-city-level/
NielsenIQ, Distribution of in-store retail sales in China during Spring Festival from 2019 to 2023, by city level ÌÇÐÄÆƽâ°æ, /statistics/1374392/china-breakdown-of-offline-retail-sales-during-chinese-new-year-by-city-level/ (last visited August 06, 2026)
Distribution of in-store retail sales in China during Spring Festival from 2019 to 2023, by city level [Graph], NielsenIQ, January 22, 2024. [Online]. Available: /statistics/1374392/china-breakdown-of-offline-retail-sales-during-chinese-new-year-by-city-level/
