The most valuable retail brand in China in 2025 was Pinduoduo, which held a market value of almost *** billion yuan. Tmall, which was once a competitor, has now fallen behind. That year, it recorded a *** billion yuan brand value that year.
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Hurun Research Institute. (February 3, 2026). Leading retail and e-commerce brands based on brand value in China in 2025 (in billion yuan) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1198898/china-most-valuable-retail-and-online-retail-brands/
Hurun Research Institute. "Leading retail and e-commerce brands based on brand value in China in 2025 (in billion yuan)." Chart. February 3, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1198898/china-most-valuable-retail-and-online-retail-brands/
Hurun Research Institute. (2026). Leading retail and e-commerce brands based on brand value in China in 2025 (in billion yuan). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1198898/china-most-valuable-retail-and-online-retail-brands/
Hurun Research Institute. "Leading Retail and E-commerce Brands Based on Brand Value in China in 2025 (in Billion Yuan)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Feb 2026, /statistics/1198898/china-most-valuable-retail-and-online-retail-brands/
Hurun Research Institute, Leading retail and e-commerce brands based on brand value in China in 2025 (in billion yuan) ÌÇÐÄÆƽâ°æ, /statistics/1198898/china-most-valuable-retail-and-online-retail-brands/ (last visited July 31, 2026)
Leading retail and e-commerce brands based on brand value in China in 2025 (in billion yuan) [Graph], Hurun Research Institute, February 3, 2026. [Online]. Available: /statistics/1198898/china-most-valuable-retail-and-online-retail-brands/
