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Online sales revenue share of multichannel retailers in Germany from 2013 to 2025

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Source

Release date

October 2025

Region

Germany

Survey time period

2013 to 2025

Supplementary notes

¹ Figures for 2020 were recorded prior to the coronavirus (COVID-19) pandemic.

Percentage points exceeding 100 percent are probably due to rounding. Some figures were previously published by the source.

Citation formats

Online sales revenue share of multichannel retailers in Germany 2013-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 31, 2026

In 2025, around ** percent of multichannel retailers in Germany stated that online sales made up less than *** percent of their revenue share. The timeline shows the online sales revenue share of multichannel retailers in Germany from 2013 to 2025.

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Statistics on " E-commerce in Germany "

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Other statistics that may interest you E-commerce in Germany

Overview

7

Leading online retailers

7

Revenues by product category

7

Online customers and payment methods

8

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Topics

E-commerce in GermanyE-commerce in the United Kingdom (UK)E-commerce in the United StatesE-commerce in the European UnionE-commerce in Russia
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