Spring Festival in 2023 saw a seven percent drop in retail sales at maternity and convenience stores in China compared to the previous year. In comparison, small-scale supermarkets increased their retail sales by nearly ** percent during the Chinese New Year that year compared to 2022.
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NielsenIQ. (January 22, 2024). Annual change of offline retail sales in China during Spring Festival in 2023, by channel [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/1374314/china-annual-change-of-retail-sales-during-chinese-new-year-by-channel/
NielsenIQ. "Annual change of offline retail sales in China during Spring Festival in 2023, by channel." Chart. January 22, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/1374314/china-annual-change-of-retail-sales-during-chinese-new-year-by-channel/
NielsenIQ. (2024). Annual change of offline retail sales in China during Spring Festival in 2023, by channel. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/1374314/china-annual-change-of-retail-sales-during-chinese-new-year-by-channel/
NielsenIQ. "Annual Change of Offline Retail Sales in China during Spring Festival in 2023, by Channel." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Jan 2024, /statistics/1374314/china-annual-change-of-retail-sales-during-chinese-new-year-by-channel/
NielsenIQ, Annual change of offline retail sales in China during Spring Festival in 2023, by channel ÌÇÐÄÆƽâ°æ, /statistics/1374314/china-annual-change-of-retail-sales-during-chinese-new-year-by-channel/ (last visited August 06, 2026)
Annual change of offline retail sales in China during Spring Festival in 2023, by channel [Graph], NielsenIQ, January 22, 2024. [Online]. Available: /statistics/1374314/china-annual-change-of-retail-sales-during-chinese-new-year-by-channel/
