In 2025, the sales value of FMCG in the urban retail market in China is estimated to be around **** trillion yuan, indicating a *** percent annual growth. In that year, e-commerce channels accounted for more than ** percent of China's urban FMCG retail sales.
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Bain & Company. (June 16, 2026). Sales value of fast moving consumer goods (FMCG) in urban retail market in China from 2012 to 2022 with estimates until 2025 (in billion yuan) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 05, 2026, from /statistics/913566/china-sales-volume-of-fmcg-sales-in-urban-retail-market/
Bain & Company. "Sales value of fast moving consumer goods (FMCG) in urban retail market in China from 2012 to 2022 with estimates until 2025 (in billion yuan)." Chart. June 16, 2026. ÌÇÐÄÆÆ½â°æ. Accessed August 05, 2026. /statistics/913566/china-sales-volume-of-fmcg-sales-in-urban-retail-market/
Bain & Company. (2026). Sales value of fast moving consumer goods (FMCG) in urban retail market in China from 2012 to 2022 with estimates until 2025 (in billion yuan). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 05, 2026. /statistics/913566/china-sales-volume-of-fmcg-sales-in-urban-retail-market/
Bain & Company. "Sales Value of Fast Moving Consumer Goods (Fmcg) in Urban Retail Market in China from 2012 to 2022 with Estimates until 2025 (in Billion Yuan)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 16 Jun 2026, /statistics/913566/china-sales-volume-of-fmcg-sales-in-urban-retail-market/
Bain & Company, Sales value of fast moving consumer goods (FMCG) in urban retail market in China from 2012 to 2022 with estimates until 2025 (in billion yuan) ÌÇÐÄÆÆ½â°æ, /statistics/913566/china-sales-volume-of-fmcg-sales-in-urban-retail-market/ (last visited August 05, 2026)
Sales value of fast moving consumer goods (FMCG) in urban retail market in China from 2012 to 2022 with estimates until 2025 (in billion yuan) [Graph], Bain & Company, June 16, 2026. [Online]. Available: /statistics/913566/china-sales-volume-of-fmcg-sales-in-urban-retail-market/