The source specifies that the data was weighted in order to obtain a target sample of
adults taking into consideration aspects such as gender, educational attainment, age, race, and region.
Figures may not add up to 100 because of rounding.
Citation formats
Attitudes towards buying celebrity beauty brands in the U.S. 2021
In 2021, around six percent of U.S. consumers stated that they would prefer to only buy celebrity beauty products created by celebrity women, while a similar share of participants stated the opposite.
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Morning Consult. (December 7, 2021). Attitudes towards buying celebrity beauty brands in the United States in 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1373063/attitudes-towards-celebrities-beauty-brand-purchases-in-the-us/
Morning Consult. "Attitudes towards buying celebrity beauty brands in the United States in 2021." Chart. December 7, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1373063/attitudes-towards-celebrities-beauty-brand-purchases-in-the-us/
Morning Consult. (2021). Attitudes towards buying celebrity beauty brands in the United States in 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1373063/attitudes-towards-celebrities-beauty-brand-purchases-in-the-us/
Morning Consult. "Attitudes towards Buying Celebrity Beauty Brands in The United States in 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Dec 2021, /statistics/1373063/attitudes-towards-celebrities-beauty-brand-purchases-in-the-us/
Morning Consult, Attitudes towards buying celebrity beauty brands in the United States in 2021 ÌÇÐÄÆƽâ°æ, /statistics/1373063/attitudes-towards-celebrities-beauty-brand-purchases-in-the-us/ (last visited August 04, 2026)
Attitudes towards buying celebrity beauty brands in the United States in 2021 [Graph], Morning Consult, December 7, 2021. [Online]. Available: /statistics/1373063/attitudes-towards-celebrities-beauty-brand-purchases-in-the-us/
