In 2022, the majority of U.S. consumers across each generation expected retailers and brands to become more sustainable in the future. At just under 80 percent, millennials were the most optimistic generation on the matter.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
First Insight. (August 12, 2022). Consumers expecting retailers and brands to become more sustainable in the United States in 2022, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1373055/consumers-expecting-retailers-to-become-more-sustainable/
First Insight. "Consumers expecting retailers and brands to become more sustainable in the United States in 2022, by generation." Chart. August 12, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1373055/consumers-expecting-retailers-to-become-more-sustainable/
First Insight. (2022). Consumers expecting retailers and brands to become more sustainable in the United States in 2022, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1373055/consumers-expecting-retailers-to-become-more-sustainable/
First Insight. "Consumers Expecting Retailers and Brands to Become More Sustainable in The United States in 2022, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Aug 2022, /statistics/1373055/consumers-expecting-retailers-to-become-more-sustainable/
First Insight, Consumers expecting retailers and brands to become more sustainable in the United States in 2022, by generation ÌÇÐÄÆƽâ°æ, /statistics/1373055/consumers-expecting-retailers-to-become-more-sustainable/ (last visited July 28, 2026)
Consumers expecting retailers and brands to become more sustainable in the United States in 2022, by generation [Graph], First Insight, August 12, 2022. [Online]. Available: /statistics/1373055/consumers-expecting-retailers-to-become-more-sustainable/
