A survey conducted among Chinese adults in November 2022 found that more than ** percent of respondents in China's first-tier cities reduced their frequency of visiting physical stores compared to the previous year. Comparatively, around *** percent of consumers from tier-3 and below cities said they visited brick-and-mortar stores more often.
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Deloitte. (January 18, 2023). Share of consumers who changed their frequency of visiting brick-and-mortar stores in the past year in China as of November 2022, by city tier [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1367337/china-change-in-frequency-of-visiting-physical-stores-by-city-tier/
Deloitte. "Share of consumers who changed their frequency of visiting brick-and-mortar stores in the past year in China as of November 2022, by city tier." Chart. January 18, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1367337/china-change-in-frequency-of-visiting-physical-stores-by-city-tier/
Deloitte. (2023). Share of consumers who changed their frequency of visiting brick-and-mortar stores in the past year in China as of November 2022, by city tier. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1367337/china-change-in-frequency-of-visiting-physical-stores-by-city-tier/
Deloitte. "Share of Consumers Who Changed Their Frequency of Visiting Brick-and-mortar Stores in The past Year in China as of November 2022, by City Tier." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Jan 2023, /statistics/1367337/china-change-in-frequency-of-visiting-physical-stores-by-city-tier/
Deloitte, Share of consumers who changed their frequency of visiting brick-and-mortar stores in the past year in China as of November 2022, by city tier ÌÇÐÄÆƽâ°æ, /statistics/1367337/china-change-in-frequency-of-visiting-physical-stores-by-city-tier/ (last visited July 31, 2026)
Share of consumers who changed their frequency of visiting brick-and-mortar stores in the past year in China as of November 2022, by city tier [Graph], Deloitte, January 18, 2023. [Online]. Available: /statistics/1367337/china-change-in-frequency-of-visiting-physical-stores-by-city-tier/
